Why 98% of London Property Buyers Overpay and how to Join the 2%.

Is the London property market fundamentally set up for buyers to overpay? In this episode of the London Property Podcast, host Farnaz Fazaipour breaks down why 98% of buyers follow the herd, rely on the same portals, and end up overpaying  often after spending just 96 minutes in the property they buy.

Farnaz explains how the system is stacked in favour of the seller:

• Estate agents are legally obligated to get the highest price for the seller, not protect the buyer
• Many agents have no formal qualifications
• Around 46% of the best properties are sold off-market, never appearing online

You’ll learn what the top 2% of strategic buyers do differently, especially in the £2m+ and £5m+ prime London brackets:

• How to access off-market opportunities
• How to negotiate from true value, set your walk-away price and avoid offering asking
• How upcoming tax changes, non-dom reforms and income tax hikes may reshape the high-end buyer pool

If you’re serious about buying in London, this episode will help you decide: are you playing the game, or playing it strategically?

The London Property Podcast Hosted by Farnaz Fazaipour, londonproperty.co.uk

Independent intelligence for serious London property owners and investors.

Every episode cuts through the noise with 30 years of prime London market experience  no estate agent spin, no vested interests. Just practical insight on where the market is moving, what the legislation means for your wealth, and where the real opportunities are.

Trusted by 1,500 HNWI members across the UK and internationally.

Topics include prime and super-prime London, leasehold reform, IHT planning, rental market shifts, regeneration areas, and the tax and legal changes every serious owner needs to understand.

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🔗 londonproperty.co.uk