London Property - Home of Super Prime

London’s Property Pulse: Top Sales, Sustainable Living, BTR Trends, and Market Shifts in 2025

London Property - Home of Super Prime

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London Property News Bulletin 14th January 2025

  • London’s Top Sales: In 2024, the top 10 property deals in London exceeded £320M, nearly 40% of the super prime market. Highlights: Tom Ford’s Chelsea mansion (£60-80M) & a £50M convent. However, total sales dropped to £857M from £1.3B in 2023 due to tax changes & political uncertainty.
  • Native Land’s Sustainable Vision: This award-winning developer is blending heritage with modernity. Projects like Opus (luxury tower launching spring 2025) & Bankside Yards (fossil fuel-free mixed-use site) set new sustainability benchmarks.
  • Build-to-Rent Trends: Key 2025 shifts: green living, local amenities, professional landlords, pet-friendly spaces & sustainability. Examples: Repton Gardens’ outdoor dining & Quintain Living’s pet events.
  • Housing Market Shift: The return to office life (75% of firms now require 3-5 days onsite) is reshaping housing preferences. Demand for large, remote-friendly homes is down, while practical, commuter-friendly properties gain traction.

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