London Property - Home of Super Prime

What do wealthy people look for in a London Property?

London Property - Home of Super Prime

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Wealthy buyers in London prioritize discretion, location, quality, and value. Many prefer understated homes in prime areas like Chelsea Square, where exteriors can be deceiving. Location remains the top priority, with access to top schools, transport, dining, and entertainment. Buyers seek spacious properties with unique amenities, but central postcodes demand a premium. Convenience is key—many favor high-end developments like Whiteleys and Mayfair for services like concierge, underground parking, and luxury facilities. However, period properties remain a staple. Ultimately, quality is non-negotiable, with buyers expecting the best.

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